Dedicated
Olive oil blogger Cécile Le Galliard has come up with a wonderful scheme to
unite olive oil enthusiasts and professionals in France.
By creating an online olive oil directory, deciders
in the olive oil business now have more choice in terms of price, quality and
transparency. They can even access the latest technological advances in Le Guide
de Huile d’Olive (Olive Oil Guide).
Exchanging information is vital in the olive oil business.
Olive oil producers, shopkeepers, restaurant owners and even those looking to
start their own business are already consulting the free registering service. The service will also benefit small and average sized producers who before had little
chance of promoting and distributing their products.
Cécile
said: “The olive oil market is still in the beginning stages in France. This
could be because of the French tradition
of cooking with butter, that the French still consider olive oil to be a luxury
product or quite simply because the choice is not there for potential
customers, that the shelves are stocked with the well known Italian and Spanish
brands. I believe it might be a combination of all these factors.”
Marketing
olive oil
There is still more to be done in France in
terms of communication, promotion and distribution.
“In France we consume 3 liters per family per year whereas in
Spain they consume 13 liters per person for the same period. There is still so
much to do,” Cécile said.
Cécile
who started off her project by contacting the small producers is pleased with
the response she’s been getting so far with her project.
“Thirty professionals including producers and
grocers are already listed in the guide and around ten others are the process
of doing so. I hope to be collaborating soon with Afidol, the l’Interprofessionnelle de L’huile d’Olive in France and
also to include a good many more French producers,” she enthused.
The dedicated olive oil blog already includes market studies,
promotion and up to date information on olive oil news but this ardent blogger
plans to develop her site even more in 2013 with a map of France showing all
the olive oil activities such as trading, shops, producers and restaurants. She
will also include a space for adverts and e commerce for buying directly on
line.
http://guide.jusdolive.fr/
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